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STEP OUTSIDE

THE FKN BO

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I design to decode complexity, turning systems into stories people want to live.

From fintech to futures unknown, I lead with empathy, structure, and bold strategy.

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BEHAVORIAL
ECONOMICS

USER
EXPERIENCE
DESIGN

DESIGN
LEAD

SERVICE
DESIGN

DISCOVER THE
PROFESSIONAL

I design to make systems feel human.Rooted in UX and Service Design, I turn complexity into clarity.Fintech sharpened my edge, but my craft adapts to any terrain.I lead with intuition, question what’s assumed, and design what truly resonates.

WHAT I DO

Kayaking
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Chaos into Clarity​

I lead teams through chaos with clarity, empathy, and sharp design thinking.

Image by Maxence Ambert
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Function into Seduction

I don’t iterate, I ignite.

I design to challenge assumptions and reshape how products feel, function, and flow.

Image by Stefan Spassov
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Disruption and Alchemy

I design services that don’t just function, they feel.
I connect dots and rebuild services from the inside out.

Image by Stefan Spassov
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Softness in Hard Systems

Fintech wasn’t built to feel human but I redesigned it from the inside out.

MY EXPERIENCE

Project Design Lead, Solera

Nov 2024 - Present

I lead the strategic design and development of key projects, collaborating directly with BBVA Peru teams to ensure solutions aligned with business objectives.

I coordinate initiatives that integrate innovation, functionality, and measurable results.

I plan and manage end-to-end project execution, from conceptualization to implementation.

I oversee multidisciplinary teams to deliver high-quality outcomes.

I liaise with key stakeholders to translate business needs into practical, scalable solutions.

 I supervise overall project design, aligning resources, timelines, and strategic goals.

UX Leader, Santander

2021 - 2024

I lead user experience strategies for the bank, implementing processes and methodologies to improve customer experience at all touchpoints.

I collaborate with multidisciplinary teams to develop innovative, user-centered solutions, ensuring effective implementation and high-quality user experience.

I co-create products with various stakeholders, ensuring that customers' needs and expectations are always considered.

I lead innovation in financial services, using agile and design methodologies to enhance product and service offerings.

UX Manager, Hey Banco

2019 - 2021

I revamped the automotive credit infrastructure, achieving record-time credit placements and improving user experience.

I led UX design for the bank's digital platforms, ensuring an intuitive and satisfying user experience.

I developed user experience strategies for innovative financial products, increasing customer engagement and product adoption.

I oversaw user research and usability testing, applying findings to enhance user experience and product effectiveness.

UX Manager, Banregio

2019 - 2020

I led the UX design of payment platforms, implementing improvements that increased user satisfaction and process efficiency.

I coordinated multidisciplinary teams to develop user-centered solutions, ensuring effective communication and successful implementation.

I implemented UX strategies that improved customer experience, increasing user retention and loyalty.

Certificates

Behavioral Economics, Instituto Mexicano de Economía del Comportamiento

Product Validation and Usability Testing, Digital Academy Santander

Business & Design, China Jiliang University, Damz Studio and IDE China

Artificial Intelligence and Productivity, Google

UX Writing, Domestika

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